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A small piece of South Yarra was transformed last Wednesday night into a taste of Paris for the opening of our first Bloom Cosmetics store on Chapel Street.
The Melbourne side walk out shone its usual concrete self by adopting a grassy stretch complete with a Parisienne roasting chestnuts, and the romantic tunes of a vagabond accordion player resounding off the enchanted sidewalk. We sipped champagne as the fake snow streamed out over the intimate crowd sporting its ever black fashion, for a moment you were encapsulated by what Bloom itself has become renowned for... "A girl for all seasons, all the year through" and felt independent in your own spirit just feeling swept away.
If on first visit the 80 shade nail polish range doesn't dazzle you enough, the store stocks the entire range of bath and body, colour cosmetics and skincare to keep you well occupied. Included in the range a must have in any make up regime; the easy whip out and wipe off alcohol free cucumber cleansing facial wipes Enriched with; Cucumber, Camellia Leaf, Aloe Vera and Ginseng extracts. If you are looking for something different a personal favourite is the simply delightful clean with envy green clay mask who's smell alone is enough to make your skin feel refreshed.
Behind Bloom Cosmetics flagship store is the inspiration and founder of all things Bloom; Natalie Bloom. Natalie has moved to create a store 'fresh and sophisticated with a "modern nostalgia."'to be filled with the beautiful aromatherapy based products.
This elegant, shabby chic styled store with its feminine detailing and touch of contemporary Guggenheim influence by way of its spiralling paper chandelier will cater for the very fresh young at heart spirit of the Miss Bloom customer.
It seems amazing to me that after 20 years in business this privately owned and Australian run company has finally opened its doors in Melbourne. Now exporting to a total of 77 stores in the US and Canada it only seems fitting that Bloom finally has a store it can call home.
Photo by Patrik Nemes
