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airdriejoolz 's profile

airdriejoolz's profile airdriejoolz

About airdriejoolz

Hi, I'm Airdrie, and I'm a jewellery designer. (This choice of career kind of had to happen, because I am obsessed with jewellery, and I have been known to walk up to strangers in the street so that I can look at what they are wearing more closely!) My design name is Joolz. I've just released my third collection, and I'm very excited about it.
I love playing around with eco-chic ideas, and my faves in the new collection are pieces made using recycled materials eg vintage playing cards, old kid's toys and recycled umbrella silk.

airdriejoolz 's details ?

  • URL: http://2threads.com/ airdriejoolz
  • Gender: Female
  • Locality: Melbourne
  • Member since: April 2008
  • Last login: 12 February 2009
  • My Style:
    Varied, but I do love a bit of basic black. And love tailored looks. A vintage three piece pinstriped suit is probably my fave outfit of all time.
  • Favourite Labels:
    Chanel. Akira. Tia Carrigan. Cyan Reign. Jenny Bannister. MüCKE. There are lots.
  • Music:
    Regina Spector, Pink Martini, Debussy, Herb Alpert & the Tijuana Brass, Paul Simon, Beastie Boys, The Eels, Tchaikovsky, The Cure, U2, Pink, SaltnPepa, Magic Dirt, Beethoven, Paulmac, The Veronicas, Bjork, Massive Attack, MOS Chillout Sessions, Thievery Corporation, Astrud Gilberto, Bjork and many more...
  • Favourite Stores:
    Vintage
  • Models:
    Gemma Ward & Miranda Kerr
  • Travel Spots:
    Russia. Thailand. A little island on top of Fiji called Nananu-I-Ra
  • Books and Magazines:
    lots when I have time - which is never - but I'm a big fan of reading. Finished The Guernsey Literary And Potato Peel Pie Society a few weeks ago and loved that.
  • Websites:
    www.joolz.com.au

All airdriejoolz's Blogs


Its the FINAL DAY of entries for the Joolz pearl & butterfly necklace competition!

Today is the last day for entries in the Joolz pearl & butterfly playing card competition. Made up of huge glossy genuine pearls, a recycled Las Vegas playing card butterfly, and extension chain with porcelain playing card dangle. Valued at $175, eye-catching,
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Yay for Joolz!

Third Time's the Charm is getting a great reception, especially amongst the music industry, already having been used in a music video. And Duffy, Ruby
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Its going to be 43 on Friday. What can I wear to a wedding???

I have an outside wedding to go to on Friday afternoon here in Melbourne. Its going to be 43 degrees C!!! What the hell am I going to wear that I will manage to look cool and chic in, instead of dying of heatstroke??? HELP!!!
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Oo-errr! Fashion Indie think I'm a "Designer to Watch"

How exciting! I just found out that I was one of Fashion Indie's "Designers to Watch" last week :) fashionindie.com/designers-to-know-airdrie-makim/ I have no idea how, but they found my new collection (online, obviously, seeing as they are in the States) and talked it up. YAY how fun!
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Third Time's The Charm - LAUNCHED!

For several punters, including the 2threads crew, a preview of the collection has been available online for a little while, but the entire collection was officially launched on Saturday night. The crowd gushed enthusiastically over the designs at a function at Federation Square in Melbourne on yet another rainy evening. Compliments abounded when the models stepped out in the new Joolz. Hot favourites were the Lady Luck, Now That's What I
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Sale Page Just Updated! Big discounts off selected Joolz available!

OK people, I've just updated the sale page on the joolz website.

The Sale Page is where I put jewellery that are either: last season's stock, or they were a one-off piece that I made for someone who chose something else I made for them (I do a few options sometimes when I make something for someone, particularly when they aren't clear on what it is exactly that they want

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Joolz is in the finals for Best Accessory Designer! WOO!

Crazy busy at this time of year, I'm finalising my next collection and shooting it over the next couple of days. But the GREAT news at the moment is that I made it into the finals of 2threads Australian Fashion Awards! YAHOO! I had been nominated a while back, but had no idea that you had to get heaps of nominations to make it as a finalist. I found out on Wed - when nominations closed! So I madly called and
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A Night of Fashion

Red Eclipse Studios and Joolz are proud to bring you A Night of Fashion! This event will rock the Alhambra Lounge with the stunning creations of award winning fashion designers Cyan Reign, Miss Unkon, Daniel Alexander and Airdrie Makim. Daniel and Cyan didn't show at
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MBFF and the Brisbane Soiree over - NEXT!!!

On Thursday I got to see Joolz on the main catwalk at the Hilton's Grand Ballroom for MBFF - Tia Carrigan had borrowed all the Murinid necklaces and Hunter Gatherer bracelets and draped them all over her models as they strutted down the catwalk showing off her divine designs. I felt very priveleged to have Joolz included alongside such a talented young Australian designer's work! Her dresses had lots of wonderful detailing in the neckli
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Joolz news...

Just back from several interstate exhibitons. At one I met a designer who wants Joolz for her catwalk show during the Mercedes Benz Fashion Festival coming up in a few weeks in Brisbane. I also heard from Vanessa Amorosi's agent to let me know she is now wearing Joolz as she jets off to LA. The latest issue of Fashion Trend came out with a great little mention of Joolz. The PK Walker launch was tonight, and the Fashion Means the Wor
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Fashion Means the World is on tomorrow night!

12 of Melbourne's hottest models 6 of Melbourne's innovative eco-friendly designers Live music Interactive makeup workshops Raffles, live and silent auctions Its all for charity, and its all happening tomorrow night (Wed) at Ffour, 322 Little Collins Street, Melbourne. I have been wor
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All airdriejoolz's Videos


  • Joolz on the catwalk for Fashion Means the World

  • Joolz on the catwalk - Fashionising MSFW

  • Joolz onstage at A Night Of Fashion catwalk event

  • Third Time's The Charm photoshoot

All airdriejoolz's Photos


  • RAFW designs

  • Red is the new anybody's

  • Love The Queen of Hearts

  • Silk Road/Nadine test shoot

  • Joolz - Third Time's The Charm collection

  • 2threads Australian Fashion Awards

  • Test Shoot - S de Varax photography

  • Third Time's The Charm - Preview Show

  • MSFW - High Fashion, High Tea

  • Hand-cut crystal sets - photographer Lucia Ondrusova

  • Fashion Means the World

  • Recycled timber

  • Joolz 2 Collection

All airdriejoolz's Wishlists


  • Giddyup Necklace

  • Recycled umbrella silk bowtie choker

  • Versace Platform Booties - I finally know what I want for xmas :)

  • A great writeup in the current issue of FashionTrend about Joolz :)

  • Marblicious necklace made from recycled metal

  • Hunter Gatherer bracelet of recycled native Australian timbers

  • Farmyard Collection - necklace of vintage childrens toys

  • Jimmy Choos

shout outs ?



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