RINE – Rock Is Not Evil – was breathed into life at the perfect rock venue, the Cherry Bar, last week. The classic rock label is a mix of dark rockabilly meets flirty fluro – as it looks back on eras ruled by rock. There’s no hiding the influence of this collection – the swing tag is a modified beer coaster and you get a free guitar pic with every T.

RINE founder Andrew Cohoffer brings his two passions together with his label. The former RipCurl designer and fashion industry consultant is also lead guitarist of cover band AC/DSHE, which performed at the launch.