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MOOVBOOT'S SECURES CECE FEINBERG PR FOR US LAUNCH

New York, NY (September 2008) – Debuting from Down Under, MoovBoots has retained Cece Feinberg Public Relations Inc. to coordinate and execute its launch in the US market.

Cece Feinberg Public Relations is pleased to introduce MoovBoots – a line of chic, indulgent boots designed to keep feet dry and snug in all weather conditions. A step up from the Brits' beloved waterproof Wellington, the innovative MoovBoot features 100% sheepskin lining with a removable inner sole for extra warmth and comfort. Combining practical weatherproof qualities with ultra feminine details, the new collection of MoovBoots launches in the US in four exclusive styles, each created to add distinctive glamour to any outfit.

The public relations campaign begins immediately with Cece Feinberg Public Relations generating anticipation among editors, stylists and the fashion-forward girl for the opening of MoovBoots’ online shop in November 2008.

ABOUT MOOVBOOTS
MoovBoots are the brainchild of two globe-trotting sisters, Meisha Strykowski and Bryony Proctor. New Zealand born they currently live in Wanaka, New Zealand and Sydney, Australia, respectively. Meisha and Bryony created MoovBoots after years of getting wet in their Uggs and being cold in their Wellies. They credit Alice in Wonderland by Lewis Carroll as the driving inspiration for their collection and lifestyle.

ABOUT CECE FEINBERG PUBLIC RELATIONS
Cece Feinberg Public Relations is a hip boutique agency with offices in New York and Miami. From fabulous fashion to the coolest events, our clients stand out – on the runway, in the press and coveted by the hottest celebrities. Cece Feinberg Public Relations is a full-service firm specialising in public relations, marketing and special events for fashion, luxury lifestyle, and entertainment clients