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Gorman is environmentally clothing, and now, by choosing to shop organically, we can help to reduce the huge carbon foot prints we are all making to the environment. Gorman have been established since 1999, and as they come up to their first decade within the fashion industry, they are proving that being ‘green and serene’ is the way to go. The team behind Gorman are taking a new approach to being environmentally friendly, from their clothing, to their carry bags, right through to the companies they choose to out-source from. Gorman sum up their approach in a simple sentence- ‘our actions are based on emission reductions rather than emission band-aids’. The effect of Gorman’s actions has gone much further than the fashion industry, and they are setting new responsibilities amongst labels who choose to ignore the effect of manufacturing upon the environment.

Gorman’s environmentally conscious clothing is well known for its organic fabrics, easy fit, and cute prints. Linen, silk and organic cotton are the main fabrics used in Gorman clothing, they favour hand-embroidered patterns and prints over a relatively simply aesthetic. Bamboo is also used in many of the garments. I try to buy bamboo clothing often- it’s really light and comfortable to wear. Gorman have taken a new approach to designing organically- they are now offering creative designers the chance to sell their organic pieces in the Gorman Recycled Project. The project aims to make designers aware of being environmentally sustainable in their work process. The Gorman Recycled project wants to encourage designers to produce recycled products for the fashion environment and to provide a chance for these designers to showcase their work to the world.

Gorman's shipping container shop at Live Green Festival, Sydney, 2008

Lately the fashion industry has seen numerous labels take a new approach to designing for the planet and for charitable causes. Lauren Bush recently launched her Feed Bag through Vogue Australia. The Feed bag raises money for children in developing countries, and are available from David Jones. In similar circumstances is the latest campaign from Nobody Jeans, ‘Nobody was Thirsty’. The ‘Nobody was Thirsty’ campaign is a collaborative project with Nobody Jeans, charity:water and Hollywood café, Was. Each ‘Nobody was Thirsty’ t-shirt provides water resources for developing countries. With Gorman as the front-runners, fashion labels are slowly setting the standards for caring for the less fortunate and the environment.

Lauren Bush and her Feed Bag

Gorman believe ‘the more environmentally aware designers on this planet, the better’, and one step at a time, they are improving the standards of the fashion industry with regards to the care of our planet. As we buy clothing we rarely think about where the fabric has come from, or how it was made. We think even less of the effect that the production of our garment has had upon the environment. Gorman is environmentally clothing, and we can only hope the strong support they have been shown is spreading further into the fashion industry.

Will you be thinking environmentally next time you shop?

related articles:

Nobody Was Thirsty Campaign

Saving the Environment one dress at a time

images courtesy of:

mycatwalk.com.au, gorgeousthing.com.au, vogue.com.au

words by Jenna Black