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Italian label, Diesel will celebrate their 30th birthday on October 11 by releasing their limited edition “Dirty Thirty” jeans for just $30 at Diesel stores worldwide.

After their humble beginnings in 1978, Diesel’s denim jeans gained so much popularity that they became arguably the number one target for counterfeit clothing producers in South East Asia. Diesel have plenty of reasons to celebrate after surviving a major war with those who attempted to illegally cash in on their success.

The Dirty Thirty jeans are valued at $600, with only 250 pairs of men’s and women’s jeans to be sold at each store. To take advantage of Diesel’s generous birthday offer, you can register your details from today either by visiting a Diesel store or by emailing dirtythirty@diesel-australia.com. You must be present at your chosen Diesel store on October 11 at 10 am, otherwise your jeans will be handed to the next person on the list.

Diesel stores : 408 - 410 Oxford Street, Paddington, NSW; 72 Castlereagh Street, Sydney NSW; 202 Little Collins Street, Melbourne Vic; Shop 6, 450 – 460 Chapel Street, South Yarra Vic. (August 29, 2008)